B2B Marketing

From Bentley Library Research Help

Contents 1 About This Page 2 Books 2.1 Find Books at the Bentley Library Using the Library Catalog 2.2 Find Books at Other Libraries Using WorldCat 3 Journals, Magazines & Trade Publications 3.1 Library Databases for Marketing 3.2 Specific B2B Journals 4 Blogs 5 Associations, Societies & Groups 6 For Further Assistance

[edit] 1 About This Page

This guide was created to provide a starting point for researching topics related to Business-to-Business (B2B) Marketing. Some of the resources listed below are subscription databases and may only be accessed by current students, faculty, and staff of Bentley College. To see a full listing of library databases please visit the Bentley Library home page at http://library.bentley.edu.

[edit] 2 Books

[edit] 2.1 Find Books at the Bentley Library Using the Library Catalog

• Search Tips:
  • Conduct a subject search for "Industrial Marketing"
  • Conduct a keyword search for "business to business marketing" or "b2b marketing"

[edit] 2.2 Find Books at Other Libraries Using WorldCat

To find books at other libraries use WorldCat. Bentley students, faculty and staff may place Interlibrary Loan (ILL) requests for most books found via WorldCat. Place an ILL request using the online ILL request form.

• Search Tips:
  • Remember that WorldCat is a catalog of thousands of libraries around the world. For best results, try using the Advanced Search screen to limit your results by date, language and/or format.
  • Enter your zip code to see what the libraries in your geographic area hold. However, before visiting a library please call ahead to make sure that you are allowed to borrow books from that library.
  • When in doubt, contact the Bentley Library Reference Desk for assistance!

[edit] 3 Journals, Magazines & Trade Publications

[edit] 3.1 Library Databases for Marketing

For a full listing of recommended Bentley Library databases for marketing-related topics check out the "Marketing Resources" page.

[edit] 3.2 Specific B2B Journals

• BtoB: The Magazine for Marketing Professionals
  • Type of Resource: Journal available in full-text via the ABI Inform (ProQuest) database (see also link for web site as listed below).

• BtoB: The Magazine for Marketing Professionals
  • Type of Resource: Web site (see also link to full-text magazine via ProQuest database as listed above).
    • Publishes an annual "Best of" list.
    • Link to Webcasts.

• Journal of Business & Industrial Marketing
  • Type of Resource: Journal available in full-text via the Emerald database.

• Industrial Marketing Management
  • Type of Resource: Journal available in full-text via the Elsevier database.

• B2B Marketing Magazine
  • Type of Resource: Journal available in full-text via LexisNexis Academic database.
  • Must click on "Sources", search for B2B Marketing Magazine, check to box to add it to your seach, then click "OK - Continue".

• Journal of Business-to-Business Marketing
  • Type of Resource: Journal available in full-text via the Haworth press web site.
  • Please Note: On-campus access only.

[edit] 4 Blogs

• B2B Blog Roundup
  • Type of Resource: Web Site
  • From BtoB Online. Highlights blog postings of the week and presents a comprehensive listing of B2B blogs.

• Big List of B2BMarketing Blogs
  • Type of Resource: Web Site

• Forrester's Marketing Blog
  • Type of Resource: Web Site
  • Tip: Click on the B2B category link on right side of page.

[edit] 5 Associations, Societies & Groups

• Institute for the Study of Business Markets (ISBM)
  • Type of Resource: Web Site
    • For a listing of articles, papers, studies and more check the ISBM Resource Shelf.

• Business Marketing Association
  • Type of Resource: Web Site

• Professional Pricing Society
  • Type of Resource: Web Site

• Direct Marketing Association
  • Type of Resource: Web Site

• American Marketing Association
  • Type of Resource: Web Site
  • See also AMA's B2B Best Practices web page.

[edit] 6 For Further Assistance

For further assistance, please contact the Reference Desk via email or by phone at 781.891.2300.