Industry & Market Research

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[edit] 1 About This Page

This guide was created to provide a starting point for researching industries and markets. Some of the resources listed below are subscription databases and may only be accessed by current students, faculty, and staff of Bentley College. To see a full listing of library databases please visit the Bentley Library home page at http://library.bentley.edu.

[edit] 2 Industry Surveys & Market Research Reports

  • Encyclopedia of American Industries; Encyclopedia of Emerging Industries, Encyclopedia of Global Industries via Business & Company Resource Center (InfoTrac)
    • Type of Resource: Library Database Database.jpg
    • Provides detailed overviews of a wide variety of U.S. and international industries.
  1. Click on the <Advanced Search> icon.
  2. In the <Content Area> drop-down box select <Industry Overviews>.
  3. Enter a NAICS or SIC Code in the search box, the select <NAICS> or <SIC> from the drop-down box.
  • Standard & Poor`s Net Advantage
    • Type of Resource: Library Database Database.jpg
    • Provides an excellent overview of an industry`s current environment, industry trends, key players in the industry, etc.
  1. Click on <Industries> at the top of the page.
  2. In the drop-down box select your industry, OR, enter a company`s name or ticker symbol in the search box.
  • Datamonitor Industry Profiles via Business Source Premier (EBSCO)
    • Type of Resource: Library Database Database.jpg
    • Provides access to 1,600+ full text industry profiles from Datamonitor. These reports provide a market overview and include detailed information about market share, segmentation, volume, value, the competitive landscape, and the leading companies. Also include market forecasts.
  1. Click on the <Industry Profiles> link (right side of screen).
  2. Select the "View By" <All Profiles> tab.
  3. In the search box, type the name of the industry (for example, software) and then select radio button <By Title, Subject and Description>.
  4. Click on <Browse>. Select the industry profile you`d like to view by clicking on it.
  • Plunkett`s Research Online
    • Type of Resource: Library Database Database.jpg
    • Plunkett`s Research provides an overview of current industry trends, industry statistics, and rankings for the leading companies in the industry.
  • Mintel Market Research Reports
    • Type of Resource: Library Database Database.jpg
    • Mintel offers market research and consumer lifestyle reports covering US and International marketplaces.
    • Please Note: The first time you access Mintel you must register for an account using your Bentley College email address.
      • Click on "Register & Create your Profile". You MUST register using your @bentley.edu email address.
      • If you need assistance with this process please contact the Reference Desk, phone: 781.891.2300.
  • Forrester Research
    • Type of Resource: Library Database Database.jpg
    • Note: Use for technology-related topics.
    • Forrester is an independent technology and market research company that produces current, in-depth research and analysis reports about technology`s impact on business and consumers. Use Forrester for researching the following markets: Automotive; Consumer Products; Financial Services; Government; Healthcare & Life Sciences; High-Tech; Manufacturing; Marketing & Advertising; Media & Entertainment; Mobile Communications; Professional Services; Retail; Telecommunications; Transportation & Logistics; and Travel.
    • Please Note: Forrester Research requires a special user name and password! You MUST contact the Reference Desk (phone: 781.891.2300) to obtain the user name and password.
  • Gartner Group Research
    • Type of Resource: Library Database Database.jpg
    • Please Note: Both on-campus and off-campus users will be prompted to enter a Bentley user name and password to access the Gartner database.
    • Note:Use for technology-related topics.
    • Gartner Group provides research and analysis on the global IT industry. This database includes research reports, current news, trends, company information and product information.

[edit] 3 Searching for Newspaper, Magazine & Journal Articles

Complete your research by conducting a thorough review of current journals, trade publications, magazines and newspapers. Don't restrict your search to just one database. There can be significant differences in journal coverage and full-text availability. To search for articles in marketing and other business journals, use the following databases:

[edit] 3.1 Search Tips

Check the Search Tips page to learn more about searching the library databases. Learn how to search using Boolean operators, truncation characters, field searching and search limiters.

[edit] 3.2 Scholarly and Peer-Reviewed Sources

Has your professor required you to use scholarly or peer-reviewed sources? Check this helpful guide for information to help you understand the difference between scholarly/peer-reviewed and popular sources. Scholarly & Peer Reviewed Sources: What Are They?

[edit] 4 Further Assistance

Info.jpg To search for additional titles, search the Library Catalog. For further assistance, please contact the Reference Desk via email or by phone at 781.891.2300.

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