Marketing Scales & Handbooks

From Bentley Library Research Help

Contents 1 Marketing Scales 2 Marketing Handbooks, Research Methods & Guides 3 Directories 4 Further Assistance

[edit] 1 Marketing Scales

• Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research
  • Type of Resource: Reference Book (REFERENCE HF5415.3 .B323 1999)
  • These scales/measures have been developed and/or frequently used in consumer behavior and marketing research.

• Marketing Scales Handbook
  • Type of Resource: Reference Book (REFERENCE HF5415.3 .B785. 4 volumes.)
  • Compilation of scales used in marketing research.

[edit] 2 Marketing Handbooks, Research Methods & Guides

• The International Handbook of Market Research Techniques
  • Type of Resource: Reference Book (REFERENCE HF5415.2 .H284 2002)

• SAGE Handbook of Qualitative Research
  • Type of Resource: Reference Book (REFERENCE H62 .H2455 2005)

• Qualitative Market Research (QRM): Principle and Practice
  • Type of Resource: Book (Stacks HF5415.2 .Q25 2002)
  • This seven volume set includes:

vol. 1: An introduction to qualitative market research

vol. 2: Interviewing groups and individuals in qualitative market research

vol. 3: Methods beyond interviewing in qualitative market research

vol. 4: Analysis and interpretation in qualitative market research

vol. 5: Developing brands with qualitative market research

vol. 6: Developing advertising with qualitative market research

vol. 7: Delivering results in qualitative market research.

• The Handbook for Focus Group Research
  • Type of Resource: Book (Stacks HF5415.2 .G695 1998)

• Marketing Managers Handbook
  • Type of Resource: Book (REFERENCE HF5415.13 .D33)

[edit] 3 Directories

• GreenBook: Worldwide Directory of Marketing Research Companies & Services
  • Type of Resource: Web Site See Also: Reference Book listed below

• GreenBook: Worldwide Directory of Marketing Research Companies & Services
  • Type of Resource: Book (Reference HF5415.2 G69) See Also: Web Site listed above

[edit] 4 Further Assistance

For further assistance, please contact the Reference Desk via email or by phone at 781.891.2300.