New Products
From Bentley Library Research Help
Contents |
[edit] 1 About This Guide
This Guide will help you conduct research on new product development in Bentley Library databases and on the internet. Access all the Library databases from the "By Database Name" search box menu on the Library homepage .
[edit] 2 Keywords and Search Strategy
[edit] 2.1 Important Keywords
Use keywords as terms to search the various databases. Important keywords for locating information on new product development include:
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[edit] 2.2 Product/Industry Specific Keywords
- Use the names of products, companies, competitors, industries as keywords
- Some databases will search NAICS and SIC industry codes. One place to find the codes for your product/company/industry is in Infotrac's Business & Company Resource Center. Scroll down to select database.
[edit] 2.3 Search Strategy
Databases and browsers may have different interfaces, but they often share similar searching principles for using keywords and constructing a search strategy. For an introduction or review of basic searching see the Search Tips Wiki. Additionally, often the "Advanced Search" option of a database is helpful as it offers greater control over the construction of your search.
[edit] 3 Key Library Databases
[edit] 3.1 Business Source Premier - EBSCO
- Datamonitor Industry Reports
- On main search screen click on the <Industry Profiles> link (right hand side of screen)
- Select the "View by" <All Profiles> tab
- Type the name of the industry in the 'Browse for' search box, select the radio button <By Title, Subject & Description>, click <Browse> button
- Datamonitor Company Reports
- On the main search screen click on the <Company Profiles> tab on the main search screen (click <New Search> link on upper left to return to main search screen)
- Enter the name of a company in the search box and then select the radio button <Match Any Words>
- Advanced Search
- On the main search screen (use New Search Link to access) select the <Advanced Search> tab. Use keywords to construct searches. Also, try a company search using either the CO-Company Entity or TK -Ticker field. Notice the result screen limiting options includes <Product Reviews>. (Try General Mill's ticker, GIS)
- Visual Search
- On the home search screen (use New Search link) select the <Visual Search> tab and use a keyword or phrase like "new products" and the name of a product you are interested in, for example: new products and cereal
[edit] 3.2 Euromonitor Global Market Information
- Company Search - Example
- Open the <Search Tab> from the toolbar, select <Browse Analysis>, then <Company Profiles>
- Filter by Geography <USA> and click the <Go> button
- Filter by Catagory <Soft Drinks> and click the <Go> button
- Click on a company name <Coca-Cola, The-Soft Drinks-USA>
- Read the report and be sure to access the <Company Factfile> on the right side of screen - this report includes more information including brands,market share, brand extensions, and product launches by year.
- Advanced Text Search - Example
Open the <Search Tab> from toolbar, select <Text Search> and then select <Advanced Text Search> tab to construct the following search:
Be sure to select the <Body> radio button.
Click the <Go> button and then - Filter Results > Geography USA to return:
Open a report and look for New Product Developments in the Contents and keywords highlighted in the text.
[edit] 3.3 LexisNexis Academic
- Select <Power Search> - left side of screen
- Click <Add keywords (Index Terms) to your search> link
- In <Find Terms> dropdown box select <exactly matching> and type <new products> in search box and click the <Find> button
- Check the box next to <New Products> and click the box on the bottom of the screen <OK-Add to Search>
- Type the name of an industry, product or company in the search box, such as <cereal> , limit date range in the <Specify date> search box, and then click red <search> button
[edit] 3.4 Mintel Reports
The first time you access Mintel you must register for an account. Click on "Register & Create your Profile". You MUST register using your @bentley.edu email address.
- In upper right dropdown box limit to <Everything in US>
- Try a keyword search in the <Quick Search> box <new product>
- Open a report of interest and browse through sections. Be sure to look for Product Innovation links on the right side of screen and Market Drivers, New Product Developments, or Innovations on the left.
[edit] 3.5 PROMT
Link opens to a listing of databases just scroll down to find the PROMT database. This database focuses on trade journals,markets and products.
- Subject Searching
- Select <Subject Search> on left and enter a product or company name, such as <beverages>. Click the <See> button next to Beverages. Click on <See> Topical Subdivisions button and then scroll down to Product Introduction.
- Keyword Searching
- Select <Keyword Search> on left and try keyword searches, such as <packaging and beverages>
- Advanced Search
- Select <Advanced Search> on left side of screen (If option not there, click Back to.. <Search>, then <Start Over> to clear history)
- You can use search codes unique to the PROMT database in Advanced Search. For a list of codes open the <Select index> dropdown menu
- Important codes for new product searching are: ec=event code and pc=product code
- From Advanced Search box select <Event Code List (ec=)>, enter product and click the search button to access an alphabetical listing of searchable subject headings in the Event Code field.
- Under<Product Introduction> and click the <View> button
- The Advanced Search screen will open. Notice a set R1 ec "product introduction"on the bottom of the screen.
- Clear the search box
- From the <Select index> box menu select <Prod Code List (pc=), and enter a product, such as <beverages> and click the search button.
- Under <beverages> click the <View> button
- Again the Advanced Search screen will open. Notice a second set R2 pc "beverages"
- Combine the sets by clearing the search box and entering < r1 and r2 > in the search box and clicking <Search>
- Select the combined search set R3 <View> link to retrieve articles
[edit] 4 More Library Databases
Access more articles and find out more about companies and industries using other Library databases or running different searches in the databases above.
- Research Wiki see guides in sections: Industry Research and Marketing
- Advanced Central Search Central Search will search multiple Library databases simultaneously. Select <Search by Subject> and then check <Business and Management> and <Marketing>
- Basic Searching Tips for Online Databases
[edit] 5 Design Awards
Many business publications and associations confer annual new product or design awards. Be on the lookout for them. Some well-known ones are:
Beverage World Annual Beverage Packaging Global Design Awards
Brandweeks' Superbrands:
- Superbrands 1992,1994-1998, 2000, 2002 Print Resource REF HF5801 .S77
Business Week Annual Design Awards
[edit] 6 Trade Associations/Websites
Association websites in the industry you are researching can be great sources of information. Some associations post news articles, research data, annual industry reviews and outlooks, design awards and even new product information for free. Others will charge for access. Don't purchase anything. Ask a librarian. The Library may have access to information on the site. To locate associations try:
- Plunkett's Research Online Library database. Click on a industry and then look for the link <Associations/Organizations>
- Business and Company Resource Center in Infotrac. Scroll down list and select database. Run a company or industry keyword search. On the results screen look for the <Associations> tab on the upper right of tab bar.
--Kdelorey 06:00, 27 May 2008 (PDT)
